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Zoom and the fine art virtual experience; how The Fine Art Ledger adds another dimension

In the time of COVID-19, and ubiquitous social distance rule and regulation, the fine art world has moved quickly online.






And nowhere has it moved faster than to Zoom, the online video conferencing app.


Its easy to schedule an art gallery opening, an artist talk or webinar. A number of fine art galleries are even using it for one-on-one tours. No need to get out of your living room: the fine art, the story behind it, the artist and the gallery are all brought directly to you.

Zoom virtual gallery tours, openings, fine art exhibitions, shows, talks and events abound.


The simplicity of the app can't really be beat.


Although we, personally, may be a bit partial to Hangouts and Google Meet, the fine art world, like so many others, has flocked to Zoom.


And it is clear why. Even in its free version, Zoom offers multiple-party conferencing, screen sharing and chat almost on the touch of a button. Conference scheduling is easy and free and its user-experience, intuitive.


Its easy to schedule an art gallery opening, an artist talk or webinar. A number of fine art galleries are using it for one-on-one tours. No need to get out of your living room: the fine art, the story behind it, the artist and the gallery are all brought directly to you.


But what if you want to give your viewers (or in the fine art sense, your patrons) background, or in-depth information on an artwork- or still better yet- give them the opportunity to buy or bid for the art while still keeping them engaged in the conference?

But what if you want to add a further aspect of interactivity?


With Zoom (or most other conference apps), the focus is on the meeting; the video views. A screen share diverts the focus form the speaker, but it is sufficiently in-screen to be able to split the view and still keep engaged with the speaker.


But what if you want to give your viewers (or in the fine art sense, your patrons) background, or in-depth information on an artwork- or still better yet- give them the opportunity to buy or bid for the art while still keeping them engaged in the conference?


Zoom,at least its standard version, has limited functionality in this regard. You start a chat and send links or files by chat, but your viewer would need to cut and paste the links into another browser tab or download and view the file; all taking her away from the conference.


This is where The Fine Art Ledger (FAL) comes in.


FAL, though its Mobile Fine Art Experiences, serves rich content about the artist and artwork directly to your viewers mobile phone, giving them the story behind the fine art in video, images, social posts, biographies and more.


So while engaged in a Zoom or other video conference on their laptops, your patrons can access all the background information and content about the artist, the artwork, the exhibition and the gallery through their mobile phones without leaving the conference.


And this is extremely helpful to galleries, dealers or other fine art sellers who want to convert views and conference participation into sales, while keeping the viewer engaged in the conference.


Using the Fine Art Ledger's in -Experience purchase or bid feature, patrons can real-time, and in conference purchase or bid on the works as the artist shows her works.

FAL lets you take purchases or bids on a per-artwork basis for works presented in the conference. One can easily envisage a Zoom call where an artist is brought by a gallery to discuss her works of fine art, giving the gallery's patrons an intimate experience with the artist and her works.





Using the Fine Art Ledger's in -Experience purchase or bid feature, patrons can real-time, and in conference purchase or bid on the works as the artist shows her works.


FAL is easily integrated into Zoom (or Google Meet or Hangout) by screen-sharing a QR Code that patrons can scan to receive the Experience on their mobile phones.


Enhanced interactivity is possible with The Fine Art Ledger, and without having to build web-or mobile applications to support additional features. Each Mobile Fine Art Experience can easily be customized to your gallery or event needs, including direct in-Experience purchases or auctions.


Its all about simplicity and easy use. Zoom has it down. Now you can augment that experience and make it truly interactive with The Fine Art Ledger.


Get in touch to learn more.



The Fine Art Ledger is currently in BETA, operating in a test environment on the NEM blockchain and is limiting Member admission. We will advise Members when The Fine Art Ledger moves to the live blockchain. Sign Up now to reserve your place.

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