Frequently Asked Questions

What is FAL ?


FAL, in its primary form, is a fine art title register that digitally records details of physical and digital artworks, including details of the artist, the art, title and provenance in the work to produce a blockchain** authenticated record of the art work and ownership in the art work.




Why is Fine Art Title Important ?


Who owns a work and the historical ownership of fine art (or 'provenance') is important for a number of reasons. Establishing legal and benefical ownership enables a buyer to safely purchase art knowing that her seller can transfer ownership of the art to her. Establishing title also provides comfort to lenders using artwork as collateral, and, for insurers, that the insured has an insurable interest. Provenance is important in authenticating art, and determing value in the historical succession of title in the work. From a digital assets, point of view, an authenticated register of ownership is the foundation for establishing the rights of holders of digital assets in the underlying work of fine art.




Does FAL Authenticate Works of Fine Art ?


No. It provides a service for the recording and authentication of fine art information which is provided to it, but that information needs to be true, correct and authentic to begin with. FAL is a software platform which registers works of fine art, stamps information concerning the artwork and its title into the blockchain** and maintains a digital catalog record of the artwork for its users, including a real-time, authenticated certificate of authenticity for the artwork. Blockchain can be used as a means of authenticating documents, but as with any other source of information, it is reliant on the information stamped into the blockchain being true and correct in the first place. Similarly, FAL relies on the information submitted to it being true and correct, and does not conduct any investigation or procedure to verify the truth, completeness or authenticity of the information submitted to it or of any artworks referenced in that information, except that FAL may, but is not required to ask the user submitting the work to confirm certain inofrmation if the user's artowrk submission appears inconsistent or incomplete on the surface.




Is There a Fee or Subscription to Sign Up to FAL or Submit Artworks ?


No. While FAL is in Beta there is no fee or subscription to sign up or submit artworks.




Can I Submit Digital as Well as Physical Art ?


Yes, you may. For digital works we require that you submit to FAL the original high-resolution image and agree not to authenticate or tokenize the work outside of FAL.




Does FAL Mint NFT's ?


Yes, it does. Each work, whether phyiscal or digital, registered on FAL receives 100 Non-Fungible Tokens which we call Art Title Tokens (ATT).™ ** ATT for each work are issued to the FAL registered title holder in the work free of charge on submission of the work to FAL. ATT, as its name suggests, are representative of each user's title in his physical or digital work registered on FAL.




Who Holds FAL's NFT's and Can I Trade Them on FAL ?


FAL holds the NFT's. No. FAL is a title register, not a trading platform. ATT are asset-based digital tokens which represent the FAL registered owner's title in the work. So, you can buy and sell your artwork off-FAL, and record transfer of registered title in the work on FAL. Much the same as a land registry does not concern itself with the terms of the purchase or sale, or any funds changing hands, so too does FAL as a title register not concern itself with the buying and selling of works of art and does not handle transmission of funds in relation thereto Subject to certain considerations, FAL intends to release a marketplace on which both physcial and digital NFT's for artworks registered on FAL may be bought and sold.




How do I Transfer ATT then ?


ATT, representative of a FAL registered owner's title in a work, may be transferred using FAL's transfer feature. This requires the Transferee's email and physical address, and the transfer request is submitted to FAL for approval. On approval, the transferee is invited to join FAL, if not already a FAL Member, and receives her own FAL account in which the transferred work is cataloged.




Can I have Fractional Ownership in a Work ?


Yes, you can. Simply transfer less than 100 ATT in the work to be registered together with your transferee(s) as registered owner on FAL. The Certificate of Authenticity for the work will reflect your fractional ownership, together with the percentage of that ownership.




How does FAL Tie the Physical Artwork to its Digital Register ?


FAL does this in a number of ways. The most evident is through Mobile Fine Art Experiences™ which connect the artwork's digital record, as cataloged on FAL, with the physical artwork, and displays the record on a person's mobile phone. Mobile Fine Art Experiences are connected to artworks through FAL's Art Recogniton™ which combines image recognition and Near Field Communication (NFC) tags. NFC tags are activated by a tap with your mobile phone and FAL's image recognition, on your desktop or mobile phone, here.




What are Mobile Fine Art Experiences™ ?


FAL Mobile Fine Art Experiences are the way FAL connects the digital record of an artwork on FAL with the underlying artwork to which it relates. Mobile Fine Art Experiences are viewed on your mobile phone when you connect with the artwork, whether through tapping an NFC Tag tagged to the work or through FAL's image recognition. Mobile Fine Art Experiences display the work's blockchain authenticated**, real-time Certificate of Authenticity, and image for the work and its and the artist's details. They can also contain other content that the owner of the work adds to the Mobile Fine Art Experience for the work.




What Other Content can I Add to a Mobile Fine Art Experiences™ ?


FAL allows each owner or co-owner of a work, whether digital or physical, to add rich content to a Mobile Fine Art Experience for that work. This includes videos, images, links, documents, Instagram posts, documents and buttons. When connected through a Mobile Fine Art Experience, the added content is displayed on the work viewer's mobile phone.




Does FAL Charge to add a Mobile Fine Art Experience™ to a Work ?


Yes. You may buy FAL Mobile Fine Art Experiences here. On purchase, the Serial Number for each Mobile Fine Art Experience is immediately added to your FAL Member Account and available to select and use in the Serial Number field of the Submit Works page of your FAL Member Account. So, you can register your works, and add Mobile Fine Art Experiences to your works even before you receive your FAL NFC Tags, and get the full Mobile Fine Art Experience with a work using FAL image recognition.




Can I Register a Work on FAL ?


Yes. Registration of physical or digital artwork on FAL is open to anyone who signs up to FAL. Register a work here. There is no charge to register a work, and you may submit as many artworks as you like. FAL, though, is required to approve each submission, and is under no obligation to do so. Once FAL approves a submission, you will be notified by email.




Does FAL Charge to add a Mobile Fine Art Experience™ to a Work ?


Yes. You may buy FAL Mobile Fine Art Experiences here. On purchase, the Serial Number for each Mobile Fine Art Experience is immediately added to your FAL Member Account and available to select and use in the Serial Number field of the Submit Works page of your FAL Member Account. So, you can register your works, and add Mobile Fine Art Experiences to your works even before you receive your FAL NFC Tags, and get the full Mobile Fine Art Experience with a work using FAL image recognition.




What Checks Does FAL do Before Approving an Artwork Submission ?


FAL may send follow up questions for clarification to the FAL Member who has submitted the work. Any FAL review of a submitted work is limited to corrections of superficial or readily apparent errors or inconsistencies in the information submitted on the artwork, and it is, in any event, not obligated to correct those before approving. FAL does not conduct any investigation into title or authenticity, veracity or completeness of the infomation submitted to it and does not verify that the work actually exists, is what it purports to be or that it is in any person's possession or control.




What Happens if I dont Purchase a Mobile Fine Art Experience for a Work™?


You will still have access to your FAL catalog of works, and you may upload content to each registered work in your catalog, but you wotn be able to connect your physical or digtal art with your catalog entry for that work. To get the full FAL experience, you will need to purchase a Mobile Fine Art Experience for each work.




Where are Registered Works Cataloged on FAL and How do I Access Them ?


All works, whether digital or physical, registered on FAL are displayed in your 'My Works' catalog page of your confidential and private FAL Member's Account. Watch the quick video to see how you access your FAL Member Account and My Works Page.




How do I Access my Certificate of Authenticity for a Work Registered on FAL ?


Go to your My Works catalog page in your FAL Member's Account, select the work and click on the Work's image. This takes you to the Work Detail page, and simply click on the Certiifcate of Authenticity link on that page. To access the Certificate of Authenticity in a Mobile Fine Art Experience, simply tap on or near the FAL NFC Tag near the work or use FAL image recogntion to identify the work and click on the matched image. Then, once you are in the Mobile Fine Art Experience on your mobile phone, click on 'View Ceritifcate of Authenticity'.




How do I add Content to a Work Registered on FAL ?


Go to your My Works catalog page in your FAL Member's Account, select the work and click on the Work's image. This takes you to the Work Detail page, where you can add videos, images, links and other content.




Can I Restrict Display of a Work's Certificate of Authenticity ?


Yes you can. Simply go to the work in your My Works catalog page of your FAL Member Account, and toggle the 'Restrict' button to on. Ensure that 'Restrict' is on for each artwork in your catalog. This is designed to block access to the Certificate of Authenticity, including the name and address of the FAL registered title holder(s) contained in it, to anyone not signed into your FAL Member Account who taps a FAL NFC Tag for the work or who recognizes the work using FAL Art Recognition.™ It is very important to ensure your permissions are properly set, as FAL's Art recognition may pull the image if it finds a reasonably high similarity between the image its captures and your image, even if the FAL user is physically remote from your work.




Can I Restrict Display of Content I have Uploaded for a Work ?


Yes you can. Simply go to the work in your My Works catalog page of your FAL Member Account, and click on the selected work's image. This will take you to the work's detail page, where you can restrict any category of content from public display by moving the toggle for that category to the right. This is designed to block access to that category of content (for example, 'Documents'), to anyone not signed into your FAL Member Account who taps a FAL NFC Tag for the work or who recognizes the work using FAL Art Recognition.™ It is very important to ensure your permissions are properly set, as FAL's Art Recognition may pull the image if it finds a reasonably high similarity between the image its captures and your image, even if the FAL user is physically remote from your work.




How do I Submit an Artwork to FAL ?


Go to the Submit ArtWorks page in your FAL Member Account. If you are not already a FAL Member, you will be asked to sign up. Then simply fill out the 'Submit Work' form, check the required boxes, and click submit once. If you havent yet purcahsed a Mobile Fine Art Experience for the work, simply select "Register without a Tag" when you get to the Serial Number field in the form. You can always buy FAL NFC Tags later and tag them to artworks previously submitted and approved. It may take a few seconds to submit the work, and until you see the confirmation of submission on the page. So hang tight, and you should be on your way!





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