The Fine Art Ledger 2.0 Launches on Product Hunt — Bringing Provenance, Blockchain, and a Marketplace to the Art World
- Aug 18
- 6 min read
The Problem We Solve with The Fine Art Ledger: Where it All Began..
It All Started with One Question…
How can we make owning and managing art collections easier?
The answer may seem simple on the surface: put the art on your walls and use a spreadsheet or art inventory software to keep track of it. And there are lots of the latter around.
But ‘owning’ and ‘managing’ art has many layers to it, and certainly more than meets the eye.
Art is more than its own reward. Each work has a life, a history to it. It has in it the story of the artist: his inspiration, thoughts and feelings. It is one of, if not the only way in this world that we can see and experience the way another person sees the world.
Capturing and documenting that story and perspective is part of the art collector's journey. That is no easy task.
That's why we built The Fine Art Ledger (FAL) — a platform where every artwork can have a secure, verifiable, and interactive digital identity, recording not only the artist's experience and story, but the history of the art.
Something that is preserved for generations to come, if not indefinitely.
From Idea to Version 1.0
Our first NFT version, launched in 2021, was all about FAL’s Fine Art Register — a place for artists, collectors, galleries, and museums to take that story, history and perception and store it on the blockchain using Non-Fungible Tokens (NFTs).
But that immutable record wasn’t enough.
It is one thing having a record. We could place that record in a centralized file or spreadsheet, divorced from the artwork itself. Or, we could attach that record to the art and make sure the two are never separated.
In that way, the art and art’s story would be a vault of its own information. Readable by anyone with a smartphone. Now or in years to come. When the art hangs in your living room. Or when you offer the art for sale. Or when your kids find it on your wall when you re gone.
A Vault of its Own Information
Storing the art’s info with the art is part of the uniqueness of The Fine Art Ledger’s Fine Art Register.
And for collectors it makes managing the art much easier than having spreadsheets or files (electronic or physical).
The invoice under which the art was sold to you, the original, paper certificate of authenticity, the magazine clippings or links about the art or artist, sound clips of the artist talking about the work, what inspired him, or images or videos of the artist, your interactions with him or her, your art insurance documents, auction records…. All can be stored in the Art’s own vault of information on FAL’s Fine Art Register.
And FAL 1.0 made that all possible. And possible to read all of that info on your mobile phone, just by tapping an NFC tag, scanning a QR Code or through image recognition of the artwork.
Now or 50 years from now.
Preserving Art Ownership
But keeping an immutable record with the art is not the end of our question.
Maintaining, and proving ownership, provenance and authenticity is central to art management.
Art collectors live by the uniqueness and limited supply of their artworks. A poster of an image may have little or no worth to an art collector. The essence of collecting is scarcity. Its about having an object that is unique or in small supply. A limit what is available to the world.
Being able to capture and record that uniqueness; the original artifact, and demonstrate to the world that it is unique is key. So too is ensuring that no further supply of that artifact is put out into the world.
So in valuing that uniqueness, the ability to prove its authenticity is (almost) everything.
By using NFTs as controllable electronic records stored on a blockchain, The Fine Art Ledger introduced immutable, real-time records of the authenticity, ownership and provenance of the art. Something that cannot be changed by a bad actor or by anyone acting alone. It is, and remains immutable proof of the artworks authenticity.
And we incorporated that record into a certificate of authenticity generated from the NFT itself, all readable, as part of the artist and art’s story in FAL’s Mobile Fine Art Experiences™.
All readable and verifiable with a tap or scan of your mobile phone or through FAL's image recognition feature.
And we use NFTs for another important reason: they are designed to be transferable. So our’s travel with the art and when the art is sold, the NFT can be transferred with it: to form part of the buyer’s fine art catalog stored and easily accessible through the buyers own Fine Art Ledger catalog on the Fine Art Register.
In fact, the entire Mobile Fine Art Experience travels with the NFT as FAL embeds it in the NFT itself, ensuring that the experience and verification of authenticity is available to people now and for years to come.
FAL 2.0: The Fine Art MArketplace
So in being representations of the art itself, and being attached to the art wherever it goes, we came to see our art NFTs as not only a unique means of managing art by being transferable catalog entries, part of, potentially, universal art ledger, neatly fitting into the inventory catalogs of art buyers, artists, museums and galleries, but also as the instrument of the ownership of the art itself.
Like negotiable instruments, or CIF bills of lading for a cargo of wheat on the high seas, the NFTs represent ownership of the underlying art asset, whether physical or digital art, and the transfer of those NFTs can an should represent title, and the transfer of title, ni the underlying assets.
So we built a Fine Art Marketplace, designed to do just that. A space where physical and digital art assets can be bought and sold through the digital instruments that control them: the NFTs.
A space where art assets can be bought and sold with a pre-verified and easily verifiable authenticity, and where the art and artist’s story already lives with the art itself.
A Space to Exhibit Collections Anonymously
As art collectors, we want to share our collecting experience. Traditionally this has been hard to do as art collections generally sit in private hands. There is, conceivably, a treasure trove of artworks sitting in private collections which never see the light of day; which the world never gets to experience, learn from or enjoy. With little doubt, collectively, these private collections must be the largest collection of art in the world.
FAL’s Marketplace solves this problem. We allow art collectors (among others) to list their their collections anonymously in our Marketplace, without having to offer them for sale. On FAL’s Marketplace, art collectors can place their artworks in specific, custom collections, and exhibit them to the world.
So, with FAL 2.0, we introduced:
NFT controlled and pre-authenticated physical (‘phygital’) and digital art: a unique and noble perspective on art ownership, management, promotion, sale and purchase
A Two-Tier Platform to cater for physical, real world art : The Fine Art Register and Fine Art Marketplace are linked and provide a novel means of managing the connection between the digital blockchain records (NFTs) and the underlying physical or digital art itself
A Marketplace (now in private beta) for exhibiting, selling, auctioning, and transferring physical, phygital, and digital art — all backed by blockchain and NFT ownership, authentication, management and provenance;
Built-in Mobile Fine Art Experiences — mobile phone rich-content experiences for each artwork which you can view and experience online or in person before you buy;
Collaborative Wallet Features — on -marketplace re-sale rights and split sale proceeds, automatically allocating sale proceeds between artists, galleries, and partners, paid directly through the MarketplacesUpgraded Image Recognition for identifying artworks instantly from your phone or desktopImproved UI & Mobile Optimization so managing art feels as intuitive as enjoying it
Why This Matters for the Art World
The challenges we’re tackling aren’t niche — they’re global:
Forgery & Fraud: Fake art costs collectors billions every year
Lost Records: Paper-based provenance is vulnerable to loss and damage
Trust Gaps: Buyers hesitate without clear proof of authenticity
Digital-Physical Disconnect: Traditional systems don’t bridge the gap between NFTs and real-world art ownership
FAL 2.0 solves these problems by:
Giving every artwork a blockchain-backed, permanent record
Making provenance accessible in seconds via mobile scan
Allowing art to be sold in a transparent, verified marketplace
Empowering artists with resale royalties and ongoing revenue streams
By joining the conversation on our Product Hunt page, you’re helping us shape:
The future of the FAL Marketplace
Features that better serve artists, galleries, and collectors
New ways to connect digital and physical art ownership
Final Thought
The Fine Art Ledger 2.0 is more than a tool — it’s an invitation to rethink how we own, manage, experience, and share art in the 21st century.
By combining blockchain trust, mobile convenience, and a dedicated marketplace, we’re creating a future where provenance isn’t an afterthought — it’s the heart of every artwork’s story.
See us on Product Hunt and upvote us as we redefine art ownership for the digital age.
Visit our launch page: The Fine Art Ledger 2.0 on Product Hunt
Upvote if you believe in making art more transparent and accessible.
Leave a comment — tell us how you see FAL being used or what features you’d love to see next.
Share the launch with your network of artists, collectors, and creatives.
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